In this digital world, you could be forgiven for thinking that the humble leaflet had fallen out of fashion. Nothing could be further from the truth, however. Leaflets are still one of the most effective forms of marketing today for providing information to targeted audiences. In order to produce a great leaflet that ticks all the right boxes, consider the following aspects.
Clear and precise
Most people just scan a leaflet first to get a taste of what it’s all about. If they’re interested, they’ll read it further. You need to capture this initial interest by providing information on your leaflet that grabs attention and gets straight to the point. Keep your leaflet simple and concise, while still getting your message across. This isn’t an easy task to achieve, so it’s often worth seeking expert assistance from a creative design agency, for instance.
A leaflet should be easy on the eye, so including a mixture of text and visuals is key to creating a harmonious balance. After all, experts reckon that a picture speaks a thousand words, so use relevant imagery to convey a message, particularly if you’re short on space. Do make sure the images you choose are of high quality and will print out well – speak to a professional printing company, for example, to advise you on your options.
It’s not just what you say on your leaflet and how you present it that matters, but the quality of the printing is important, too. Choose a design and print company that puts quality at the top of its agenda, so that your leaflet looks professional, is printed on premium grade paper and is clear to read.
Call to action
Your leaflet must have a clear purpose if it is to become a success. Make sure that you include a call to action on your leaflet, and it is obvious what this is to the reader, and how they can achieve this. For example, if you want people to give you a call, don’t forget to include your phone number!
We can help you
Whatever your requirements are, rest assured that your leaflet or any printing needs will be on top quality. Glasgow Creative is one of the leading local printing companies in Glasgow, get in touch with us for your free quote.