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A logo design may seem like a small thing, but for genuine businesses it becomes a significant part of the brand identity.

A lot of businesses have been avoiding putting an effort into choosing their logo. They think their clients wouldn’t notice aesthetics over their products. But in reality, clients would rather work with businesses who are willing to put in the extra effort. If you’re a small business or a start-up, you should be even more careful in presenting yourself to the public. Below are some useful tips on how to choose your business logo.

Budget-wise

When budget becomes a main source of concern, you have to prioritize quality. The budget should be determined even before you start the search. A logo design may cost anywhere between £100 to £2,000 depending on the client’s requirements and brand.

Scrutinize the portfolio

Once you have selected a few institutions, make sure that you look into their portfolio. A design portfolio that exhibits creativity and high level skills is one that has a diverse number of logo designs provided to different organisations.

It would help the designer if you can point to some logos that you find attractive and others that you’re not so keen on.

Glasgow Creative has created logos for businesses large and small and could certainly help with your brand identity.

Deadlines and expectations

Since the deadlines and expectations are where majority of client/agency disputes lies, you want to make sure you go over this before the initiation of the project. If your work is ‘urgent’ make sure you inform the organisation of this beforehand.

In need of labels for your new product? Glasgow Creative offers a range of printing services and covers most areas related to printing. As a local printing company in Glasgow, we carry out all printing in house and can offer fast turnaround as well as top quality printed products. If you would like to speak with one of our team to discuss your project, please contact us at 0141 420 6800 or email us at info@glasgowcreative.co.uk.