Importance of Consistent Branding for Business
Good, Clear and consistent branding is important for all types of businesses. Using clear and consistent branding will help your business to become more recognised; especially if the area you’re based and serve. Our team at Glasgow Creative have come up with some of the top ways we think you can brand your business.
Ideas for Branding Your Business
Branding can be placed almost anywhere and the more places you use your branding, the more likely someone will notice you and your business. Using consistent branding across your physical and online business will only help you to build and grow your brand name.
Signage is an important thing for any type of business, whether you’re a retail premises or office, it’s important to use some for of signage. When it comes to signage there are many different options available such as illuminated, acrylic and flex box systems. The type of sign you choose is entirely down to you and a professional sign maker will work with you to design a sign that best meets your requirements. It’s important for signage to be designed around your current branding and this will help to ensure that your branding is consistent across the board. Professional sign makers such as Glasgow Creative will use quality sign making supplies to create a high quality sign for you.
Print Based Marketing
Most businesses should use letterheaded paper, and this is where branding and printing come together. The letterheads or other types of business stationery you use should meet your current branding. Whilst it’s important to brand business stationery, don’t forget to make sure that your print based marketing also has a coherent feel to it. Things such as posters, flyers and leaflets should all be branded around your business. Using the same colours and ensuring the use of your logo will help to make your brand instantly recognisable. With print based marketing it’s all about capturing the attention of the reader, so consider using a professional designer to create a design and brand theme that’s suitable for use on all types printing.
There aren’t many people that enjoy wearing a uniform and this is usually because they are restrictive and uncomfortable; and in some types of business it’s necessary for it to be like this. However, where possible make the uniform relaxing and comfortable; gone are the days of shirts and ties. Consider using clothing items such as t-shirts, polos and hoodies for your uniform. The whole purpose of uniform is so everyone has a similar look to them, and this is where branding comes into play. Employees wearing branded uniforms are likely to be seen outside of work in it, which will help to spread your brand name.
Website & Online Presence
If you own a business and don’t have a website or social media, where have you been for the last 10-15 years? Online marketing is vital and it’s continuing to grow year on year, so make sure you’re taking full advantage of the tools at your disposal. Social media is a great free way to advertise your business, so make sure you have profiles on every platform that’s applicable to your business. Using the same branding across all of your social media will help to build brand awareness for your company. In addition to social media, it’s important you have a website. Your website should be based around your branding and should incorporate your logo. Having a clear branded online presence as well as a physical presence will help people to identify your brand and business.
As well as branding the outside of your business, why not brand the inside of your business too. Thinking about your interior design from the colours you use on your walls to the furniture you choose is an important step for branding the inside of your business. Some of the ways to brand the interior of your business are having the coloured walls based around your branding, using interior signage and even think about meeting tables that incorporate branding too. Branded office spaces and businesses are likely to make a better first impression on a potential client or customers, that a white room would.