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It’s possible to have a website that looks absolutely amazing at the prototype stage, but which substantially underperforms when it goes live.

To get the online traffic you want – and the high lead conversion rates – it’s vital to have a website that functions brilliantly, as well as looks great. It especially needs to be ‘responsive’ to the device and browser being used to view it.

Here are 10 insights on responsive web design.

1) Over 50% of your customers will be searching for your products and services using their mobile phones.

2) This number is set to grow over the coming years, particularly as handheld and wearable technology (like watches and glasses) become more advanced, making it increasingly vital to optimise your website for small screens.

3) You have literally got seconds to grab the attention of website visitors. If they have to scroll in and out to read your website properly, or they’re faced with forms that are hard to fill in on mobile technology, they will click away!

4) You don’t need multiple websites to give prospective customers the best view of your brand identity and content. It’s possible to have one, responsive site, that automatically adjusts to fit the viewing perimeters.

5) Even on computers and laptops, the way your website looks and works can vary. This could be due to screen size, but also the browsers used by that technology. You could see a quick, agile and rather lovely website on your computer, but someone else experiences a site that’s clumsy and hard to see properly. This is another reason that responsive websites are important.

6) The more features you add to your website design – such a Flash, pop-ups and splash pages – the less responsive it can become. Overburdening your website with excessive features can also impact badly on user experience. Sometimes, less is more!

7) ‘Heavy’ graphics such as large photographs can also break websites up, when viewed on smaller screens, and create poor UX.

8) Responsive website design is more likely to enjoy SEO success. Google algorithms attach value to websites that load quickly and can be read easily across multiple devices and browsers.

9) The way your website is built is central to how responsive it is. It needs fluid grids, with all page elements sized by proportion, rather than pixels.

10) Every web design company in the UK should be offering ‘responsive’ sites, but that’s far from the case. You need to specifically find Glasgow web design companies who offer this level of specialist creativity and knowledge.

If you’re looking for the best web designers Glasgow based, then contact us today. As a digital marketing agency in Glasgow contact us for information about how we will ‘respond’ to your digital marketing aims.