From flyers and signage to your web pages, corporate literature can help bring branding to your business and help you market your products or services in a visual way. Discover how to make the most of your corporate literature and how it can benefit your business.
What is corporate literature?
Corporate literature refers to materials used to market your business — both physical, printed items and digital media. This could include:
- Flyers
- Brochures
- Letterheads
- Magazines
- Shop signs
- Business cards
- Websites
- Social media
- Newsletters
As you can see from the examples listed above, there are many opportunities to market and promote your business, whether that is online or in person. Therefore, ensuring that you have a clear understanding of your brand identity as a business and the messaging you want to communicate is key. When thinking about your corporate literature, it is important to keep the style and message consistent across all platforms, for example, if your newsletter is a completely different style to your flyer for your latest product you may want to think about aligning these more clearly.
Why do you need good corporate literature?
The answer to this question is simple: so that the customer knows who you are. Without clear corporate literature – in terms of branding and message – the consumer is likely to either forget about you or confuse you with another company. If your marketing materials accurately represent who you are as a business and are memorable, then you are likely to retain the customer’s attention.
For example, imagine you are a local florist shop in Glasgow, and you have just redesigned your corporate literature so that your social media, website and physical materials (like business cards) all align. A customer may then walk past your shop, recognise the branding from the storefront and your business cards with a social media post they saw earlier in the day and come inside for their flowers. This is why cohesive corporate literature is important to attract and retain customers.
In many cases, your brochure, business card, or website will be the first impression a prospective client or customer will have of your business. And first impressions count! You want to ensure that your corporate literature entices people to want to learn more. Whether you offer physical products or services, your printed and digital marketing materials can go a long way in generating new business.
How to design memorable marketing materials
There are a few things to consider when designing and writing your corporate literature, but the main thing to think about is how you would like your brand and business perceived. When designing corporate literature think about these questions:
- What kind of design should your branding have?
- Who are you targeting with your corporate literature?
- How versatile does this branding need to be? For example, are you planning on using the branding on your shop signs, or on your own website?
- What kind of messaging do you want to use?
- Is there a particular service or product you want to focus on?
- Does your current branding reflect the type of business you have?
Create engaging corporate literature with Glasgow Creative
Are you ready to refresh your corporate literature? From logo and web design to signage design and print services, the team at Glasgow Creative is here to bring your vision to life and create memorable marketing materials. Why not get in touch today?
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