5 tips for creating a great logo

Logo design can seem like an intimidating task. After all, a logo is more than just a ‘pretty’ symbol. It bears the significance of your company’s brand identity and values, shapes a viewer’s first impression, and distinguishes you from the competition. Once established, a well-designed logo helps in building familiarity. It allows for quick recognition and can foster brand loyalty.

 

So, wherever you plan on using your logo, from product packaging to shop front signs, here are our key tips for creating a great logo.

 

 

The good news is that designing a logo needn’t be complicated. In fact, it’s best if you keep things simple. Ask any marketing or design expert and they’ll tell you that an over-complicated logo design is one of the biggest faux pas a business can make.

 

Whilst it might be tempting to show off your artistic prowess and throw in fancy fonts and colours, the truth is that a complex logo can be hard for customers to remember and recognise.

 

 

Remember, you aren’t designing a logo for your own personal style or taste. During the initial research stage of your logo design, you need to consider what will be most compelling to your business’s target demographic. You can get to know your audience through thorough market research, conducting case studies, and even by looking at your competitors.

 

Whether you’re a friendly and reliable signage design company in Glasgow or an exclusive fashion house in Milan, the rules remain the same. Some key aspects of audience research to consider include:

 

 

It sounds simple enough, doesn’t it? But fresh ideas and distinctive signage can be hard to come by in a crowded marketplace.

To ensure that you’ve got the edge on your competitor’s logos, consider extensively testing out different fonts and typographies. You could even commission a custom font for real originality. Experiment with an array of colour palettes, play around with versions of taglines that you like and do all that you can to avoid clichés.

 

Whilst it’s okay to take inspiration from elsewhere, your best bet for maximum impact is to ensure you produce an authentically original logo design.

 

 

Before finalising your design, be sure to test it in a variety of sizes. Is it suitable for outdoor signage on a towering billboard in Times Square, and a tiny pen in the pocket of a VIP?

It needs to be of high enough resolution to not lose detail or quality when downsized. It should remain easily recognisable and memorable no matter its dimensions. That’s why you should ensure that your logo is created in vector format — it will look just as sharp at any size.

 

 

 

It can be tempting to jump on the latest design bandwagons and follow the fads, but you want a logo that can withstand the test of time.

 

A classic, timeless design is going to look as good a decade down the line as it does today. So making that extra effort to invest in understanding logo principles and design rules that have longevity now will save you a number of tedious re-designs later on.

 

 

If, after reading our guide, you’d like some extra help then we are here for you. Here at Glasgow Creative, we have a team of professional and experienced logo designers who can design logos for all types of companies.

Just get in contact, and we’ll be happy to help bring your ideas to life.