Eye-catching, memorable, and representative of your company and values — a great logo can help build your brand identity and engage potential customers. It is possible to create your own successful logo. However, working with a professional logo designer can bring an array of benefits. Let’s take a look at why you hire a professional to design your logo.

Why do you need a logo?

Pretty much every company has a logo. If you think about some of the biggest brands, chances are they have a strong visual identity, including a logo.

Not only does a logo visually catch the attention of potential customers, but it can also help them remember you. If they see your logo repeated in lots of places, they’ll be able to link it to your company and are more likely to use your products or services.

A logo is also an excellent way to create consistency and a sense of cohesion across your advertising, merchandise and signage.

Why hire a professional logo designer?

Designing your own logo can be a lot of fun! However, if you’re not confident with your graphic design skills, you might want to consider hiring a professional logo designer.

They know the principles behind good design

As professionals, logo designers know the field. They’ve had sufficient training and experience to have a good understanding of what makes a brilliant logo.

That isn’t to say that you can’t have any input. If you have some ideas of what you want, then that’s brilliant. A logo designer has the skills to bring your vision to life.

They can pick the perfect colours and fonts

There’s a whole spectrum of colours to choose from and an overwhelming number of fonts — how do you select the ideal combination? Even if you already have set colours and fonts for your branding, a professional can determine how they will work out on different forms of marketing. They can also guide you on palettes that work well together.

They can provide cross-platform adaptability

The beauty of a great logo is that you can apply it to an array of mediums. Business cards, banner ads and outdoor signage are just a few of the potential ways you might want to employ your logo. And as each format is so different, you want to make sure your logo works well across the board.

An intricate logo with a cursive script might look great on large shop signage, but will it be effective on a small business card? A logo designer has the experience and eye to know what type of graphics work well on different platforms. They can create a logo that either looks great in varying forms or can easily be adapted whilst still retaining the core design and message.

They’ll know what file types you need

Logo design isn’t all about drawing a nice picture — there are some technical aspects too. As you can see, a successful logo works well on a host of platforms. And whether you’re uploading a logo to your website, printing it on flyers or creating a stencil for your shop front signage, chances are you’ll need varying file types.

Sometimes you’ll need vectors, and sometimes you’ll need rasters. From JPGs and PNGs to PDFs and Adobe Illustrator files, a professional logo designer can guide you on which file types you’ll need and provide you with a selection.

Hiring a professional logo designer

If you’re ready to hire a logo designer, then look no further than Glasgow Creative. We have a team of reliable, experienced logo designers who can develop eye-catching, adaptable logos tailored to your company and goals.

Why not get in touch today to discuss your project and get started on creating your perfect logo?