From business cards to your office space, having a cohesive brand design can help draw attention and customers to you. Logos and fonts are both crucial, but another fundamental aspect you shouldn’t overlook is your colour palette.
And don’t worry, if you’re wondering why a colour scheme is so important when branding your business, read on! We’re going to be exploring how the shades you choose can impact how customers see your company.
No matter what industry you’re in or how big your business is, the colours you use in your branding are one of the first things your potential customers will see. Whether it’s the uniforms your staff wear, your website homepage, or your shop signage, colour plays a major role in our visual perception.
Consider walking down your local high street — you’re likely to notice establishments with strong colour schemes right away. Good shop signage can grab the attention of passers-by and attract them to your business.
Colours also tend to be an extremely memorable part of your branding. In our previous article, we looked at why you should brand your office space and explored how certain companies have created iconic logos that really stick in the mind of the consumer. Would the Mcdonald’s arches be quite so striking if they weren’t in red and yellow?
As well as capturing our attention, colours can evoke emotions and symbolic associations. For example, many people associate red with danger or urgency. Many companies use red to advertise sales and special offers for this reason — it indicates the need to hurry and get those deals!
Often, we associate cooler shades, like blue, with calmer emotions and stability. Perhaps this is why the NHS uses blue to let people know they’re in good medical hands and don’t need to panic!
It’s also important to consider your target audience and any cultural associations certain colours may convey. Are there any colours that particularly spark a sense of recognition?
What colours say about your brand
Choosing the perfect colour scheme is vital for driving your customers into action. However, it also allows you to show your brand’s personality. Colour associations play a role here, too.
Are you a family-friendly brand? If so, bold primary colours carry that association. Perhaps you have a focus on sustainability and want to go for a bright shade of green, which is typically linked to the environment.
Which colours and shades represent you? Deciding on a colour scheme can be a fun and exciting process. You get to express your creativity and determine the route the business will go down. If you have an idea of what you want to go for, why not contact a company like Glasgow Creative to bring it to life? Our team of professional designers are always happy to answer any questions you may have.
Keeping it consistent
Once you’ve decided on the colour scheme that represents your business and entices customers, it’s essential to keep it consistent across all your branding. As humans, we love connecting patterns. Being able to recognise a brand from its business card and immediately equate it with the company’s website or shop front can help a customer remember and return to it.
With a talented team of designers and printers, we can cater for all your branding needs. Whether you’re looking for web design, display solutions, or signage, we can make sure your colour scheme is eye-catching, recognisable, and memorable across the board. Feel free to contact us today to discuss your options.