The main purpose of signage is to convey information to people. It is often used by companies or organisations to advertise themselves to the public. That said, it plays an important role in the marketing success of both local small businesses and internationally renowned brands. To learn more about the advantages of signage as a form of advertising, continue reading below.

Brand recognition

For your business to succeed, you have to gain exposure as people often buy items that are widely advertised. Businesses that gain the most exposure have a better chance of increasing their sales. One way to achieve this goal is to create distinctive business signage that displays your logo and the name of your brand. Once you’ve successfully created brand awareness through your signage, customers will be attracted to your store. If they enjoy their experience, they will become loyal supporters of your products.

Increases your visibility

If your business is located away from the main street, putting up signs can help direct people to your store. You can commission a design and print company like Glasgow Creative to create noticeable signage for your business. You can also erect banners or posters to promote events thus increasing your visibility. This can attract new customers and help you reach a much larger audience, prompting an increase in revenue.

Makes your brand unique

It is imperative to create a brand name and logo that sets you apart from your competitions. Business signage with a creative design can help customers identify with your brand. Increasing brand awareness through eye-catching signage is the best way to promote your business and enhance customer loyalty.

Glasgow Creative is a creative design agency in Glasgow serving the business community since 1998. We offer quality design and printing services from leaflets to shop signs. If you would like to speak with one of our team to discuss your project, call us on 0141 420 6800 or email us at